Tuesday, January 08, 2008

McCafe

If you haven't heard already, McDonald's has added a new area to their store, McCafe! They are now serving premium coffee drinks made by a trained barista. It mimics Starbuck's but with a cheaper price and easier to understand names and sizes. At Starbuck's you have Tall, Grande and Venti but at McDonald's you can just say "Small, Medium or Large"! The new McCafe is being testing out in Kansas currently and here is my take on it:

I'm all for it! I think its a great idea and will surely bring more revenue to the already successful McDonald's corporation. It will give McD's a chance to draw in the coffee crowd and they are also going to be offering wireless internet, so you can sip while you surf!

With myself being a Starbuck's lover, I limit my visits due to the high costs. With McCafe as a competitor, I predict that this will force Starbuck's and other coffee establishments to LOWER their prices to draw customers and keep current ones. And that is good news for the Frugal Addict!



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